SWZD

NOVEMBER 29, 2017

When you source a list for audience development, or as you develop your audience organically through the lead nurturing and progressive profiling processes, how should you focus on the Active Demand stage? Segment your leads along these lines, and you can better reach them “in their language”.

Demand 48

Demand Marketing Budget Account Based Marketing Marketing Management 48

Industrial Marketing Today

MAY 11, 2010

Lead generation and lead nurturing have been put on the backburner and clients are interested only in finding leads that are ready to buy now (see my previous post, “The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation.” ). Company news and industry SIC codes tied for third.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

OCTOBER 2, 2010

Go beyond the high-level demographics of SIC/NAICS codes and company size. Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? And that begins with thinking like an investigative reporter by asking the 4Ws and the 1H questions.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Online Marketing Institute

JULY 31, 2009

The data has to flow back and forth and not dirty up the pipeline with raw leads. 7) Lead nurturing — automates follow up communication, is drip or event-triggered, and allows marketing to educate, persuade, and accelerate buyers as they move through the purchase process to the point where they become “sales ready.”

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40