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7 B2B Lead Generation Strategies For SaaS Companies

KoMarketing Associates

Improving lead quality has become such a priority for B2B marketers that Ascend2 dedicated an entire survey to the topic recently. Here’s how the marketers they surveyed ranked the most effective tactics for improving lead quality compared to how challenging each of those tactics were.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Reporting and analytics features are crucial to know when and how a marketing resource resonates with your audience. Social media campaigns will provide the direst of KPIs for your product and services. Email Marketing & Online Marketing. Consider opt-in, unsubscribe, and bounce processing.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

Now, let’s take a comprehensive look into the specific capabilities of a marketing automation system compared to CRM alone. Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.). Marketing Automation. Features of marketing automation systems.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. It specializes in competitor analysis, keyword research, backlink analysis, content research, and rank tracking.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. It specializes in competitor analysis, keyword research, backlink analysis, content research, and rank tracking.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

64% of marketers want to learn how to formulate a better content strategy. (We We can help: just check out our content marketing strategy guide for content). Marketing Charts ). 32% of marketers believe that their content creation workflow is impartial or poor. Lead Generation & Nurturing Stats.

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Busting 12 Myths about Marketing Automation Tools

Hinge Marketing

Today, marketing automation responds to a prospects behavior and allows you to personalize an email message and trigger non-email events like having your business developer call a hot lead. Automation tools just work online. Marketing automation is not spam or spying. SEE ALSO: How to Create Irresistible Calls-to-Action.