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6 Tips For a Successful Marketing Automation Implementation

Circle Studio

Marketing automation is a powerful technology platform that provides marketers with a rich set of tools to manage the components of their online marketing programs. The usage of marketing automation software has exploded over the last decade, with no sign of slowing down. billion in 2017.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? Automated marketing began with the “email”.

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Lead Nurturing and Personalization

ActiveDEMAND

Lead Nurturing and Personalization Here, we’re going to explain why personalization is a vital part of lead nurturing in marketing. It happens more often than you’d think, even with a lead nurturing strategy in place. In other words, you need to personalize your lead nurturing.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

In case you are counting. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. Marketing Charts ). But I paid her. PointVisible).

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6 Steps to Help You Create an Effective Content Map for Your Audience

Scoop.it

Your prospects end up leaving your website without making a purchase or filling out the lead forms provided. . Professional data – industry, title, short-term and long-term goals, product use case, etc. They’ll need to be nurtured by the software provider until they’re convinced about the product.