ActiveDEMAND

NOVEMBER 1, 2018

There are a ton of companies whose revenue is driven by leads, so it’s important that as marketers, we get this right. In website analytics for a lead generating website, a website conversion is whatever can be most closely tracked to a lead. This is what causes the massive gap in volume between conversions and leads.

Marketing Attribution 40

Marketing Attribution Google Lead Scoring Lead Ranking 40

WebMarketCentral

DECEMBER 8, 2008

These vendors are quick to point out that you've already paid for the traffic to your site through PPC, SEO, interactive PR , banner advertising or other activities; their services simply help you learn more about the 97% of visitors who don't immediately convert into a lead. Pricing starts at about $300 per month.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

Hubspot

SEPTEMBER 1, 2016

The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers. Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content. Pay-Per-Click (PPC). Content Marketing.

Paid Content 78

Paid Content Planning Paid Search Agency Mobile Advertising 78