The Difference Between B2B Demand Gen & B2B Lead Gen (Don’t Put the Cart Before the Horse)
MAY 24, 2017
B2B marketers frequently use the terms “demand generation” and “lead generation” interchangeably. Demand Generation Versus Lead Generation. A demand gen campaign will market sharable content, often without requiring the reader to complete a call to action (CTA). Thus, a demand gen campaign prioritizes reach. It is less focused on gathering immediate leads and/or contact information. Demand Gen 2: Consider Un-Gating Your Content.