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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Mintigo’s technology scans the Internet for things like job listings and Javascript tags and infers from those which products are used at every company it finds. Similarly, the Pepper Global data’s low ratings for lead activity tracking, lead capture, and Website visitor tracking reflect that marketers have systems in place for those.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

the LEADSExplorer staff is sophisticated about website lead capture technologies and practices, and easy to work with for both U.S. It's also fully integrated with Salesforce.com. The service is integrated with Salesforce.com and is used by a blue chip customer base including RR Donnelly, Praxair and AMD.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. We generate, score and manage leads to sales completion and integration with Salesforce.com.

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Kwanzoo Builds Content for Cross-Channel Marketing

Customer Experience Matrix

Users can also apply Kwanzoo tags to conversion pages to track results. Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com. Kwanzoo also provides a powerful editor to build the Web pages and offers.

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LoopFuse Offers No-Frills Demand Generation

Customer Experience Matrix

LoopFuse will also provide tags that can be placed on other pages on a client’s Web site to track and report on Web page visits. The system also tracks lead movement through sales funnel based on a combination of its own data and information imported from CRM. Other reports show results from email campaigns and lead capture forms.

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The Eight Best Online Tools for Sales Professionals

Webbiquity

Yesware includes functionality for predictive analytics based on your sales team’s activities; post-send tracking (open and reply rates, clicks, attachment opens); sales prospecting based on emails, calls, lead nurturing, and social selling; and integration of all call and email activity with Salesforce.com. Techno FAQ.