markempa

SEPTEMBER 12, 2016

I first met Fowler when he was co-founder of the cloud-based contact management platform Jigsaw which he sold to Salesforce.com for $175 million (now Data.com). Jim: One of my marketers came up to me as we were naming the company, and we were looking at a bunch of different names like Jigsaw. Jigsaw was a great acquisition.

Jigsaw 120

Jigsaw Growth Marketing Enterprise Management Work Management 120

Customer Experience Matrix

JULY 20, 2009

From your perspective as a marketer, having more combinations available makes it more that someone will field a configuration closely tailored to your needs. It’s designed to address a specific business need: helping small to mid-size businesses use leads generated by their inbound marketing programs.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Smashmouth Marketing

AUGUST 19, 2009

In order to capitalize on this, there's been a rush to successfully implement inbound marketing strategies so that we can capture the leads that are out there stumbling on our sites from various sources. Marketers have been considering their strategies in two budget line items. Tony Soprano : "Oh, poor baby.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 18, 2009

In order to capitalize on this, there's been a rush to successfully implement inbound marketing strategies so that we can capture the leads that are out there stumbling on our sites from various sources. Marketers have been considering their strategies in two budget line items. Tony Soprano : "Oh, poor baby.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

At Marketo, I dedicate a large part of my budget to SEO optimization (via Toprank Online Marketing) to make sure we are number one for most of the top terms in our industry. Don’t believe me- go check out terms like B2B Marketing, Marketing Automation, Lead Scoring and Demand Generation.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Kapost

OCTOBER 31, 2016

4) Marketing Automation. Email is one of the most powerful marketing tools. After all, how many other marketing channels can get your company, directly and near-instantaneously, in front of as many people as you have contact information for? 7) Search Engine Marketing (SEM) and Keyword Research.

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48

B2B Marketing Zone Posts

MAY 3, 2010

Increasing Pressure on Marketing But how do you ensure that all this happens at peak efficiency, you are meeting your goals, and providing solid quantifiable return on your marketing investment? How will the Salesforce/Jigsaw acquisition change the B2B industry? Six Steps for Marketing Forecasting Done Right , April 28, 2010.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40