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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. Social networking stuff fits here too. VisitorTrack was the first entrant, and is the leading application in the B2B web Visitor tracking space. In fact, 88% said Web sites were important in helping them decide what to buy.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

They can't identify the specific individual who visits a site, only the network location from which the visit originated. The distinction is that they filter out ISPs and supplement network location information with data from third-party sources. Contact names are available free through LinkedIn or on a pay-or-play basis from Jigsaw.