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Understanding Marketing Attribution Models: A Simple Guide for Marketing Directors

SnapApp

Traditional attribution methods don't paint the full picture; in a MMAGlobal case study , researchers found there is almost no correlation between click-through rate and sales. According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . ( Source ). . . Source ). .

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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Top 25 Content Types for Inbound Marketing

ClearVoice

Freelance writers can craft articles from research, interviews or even personal anecdotes based on the style of content your readers respond to best. Web security company Duo offers an online library of e-books that dig deep into topics much as multi-factor authentication (MFA), remote access and single sign-on (SSO).

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Top 25 Content Types for Inbound Marketing

ClearVoice

Also, inbound marketing content must be distributed over channels that your potential customers use — and in the right format. That means their intent is purely to do research, so be sure your content has all the answers to every question they may have. Original research. Image Source: Google.com.