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Understanding Marketing Attribution Models: A Simple Guide for Marketing Directors

SnapApp

While vanity metrics like open rates and social shares are super easy to find, the important data — data that tells you which touchpoints assisted vs. closed the sale — is less obvious. . According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . Source ). .

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Top 25 Content Types for Inbound Marketing

ClearVoice

Call center technology company Genesys shares customer stories on their website to show how their cloud-based and on-premise software is making an impact on businesses. Web security company Duo offers an online library of e-books that dig deep into topics much as multi-factor authentication (MFA), remote access and single sign-on (SSO).

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Top 25 Content Types for Inbound Marketing

ClearVoice

Also, inbound marketing content must be distributed over channels that your potential customers use — and in the right format. Call center technology company Genesys shares customer stories on their website to show how their cloud-based and on-premise software is making an impact on businesses.