article thumbnail

Understanding Marketing Attribution Models: A Simple Guide for Marketing Directors

SnapApp

While vanity metrics like open rates and social shares are super easy to find, the important data — data that tells you which touchpoints assisted vs. closed the sale — is less obvious. . According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . Source ). .

article thumbnail

Top 25 Content Types for Inbound Marketing

ClearVoice

This content not only lets our marketing clients realize the impact the photo-based social media platform can have on their audience engagement, but it also offers insight on how to use the platform to get more link clicks and swipes through multi-photo posts. Apple Support has an amazing YouTube channel to assist its users.

article thumbnail

Top 25 Content Types for Inbound Marketing

ClearVoice

Also, inbound marketing content must be distributed over channels that your potential customers use — and in the right format. Web security company Duo offers an online library of ebooks that dig deep into topics such as multi-factor authentication (MFA), remote access, and single sign-on (SSO).