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New developments in B2B marketing list acquisition

Biznology

To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers. There are more than 40,000 business lists available for rent in the U.S.,

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Information without Innovation is Just Data: The Modern Guide to Business Intelligence

Zoominfo

In sales and marketing, the way we refer to data changes regularly. We’ve seen this firsthand at ZoomInfo in the way customers and sales prospects talk about our services. List brokers used dubious tactics to gather data and offered limited customization. Data is readily available to anyone with access to the internet.