Intent, Phishing and Statistics - B2B Marketing Zone

The Best Email Deliverability Guide Ever

Act-On

NOVEMBER 7, 2023

And that doesn’t even get into planning automated nurture programs and assigning lead scores to key intent signals. In simplest terms, deliverability is the overall health of a sender’s email program. Your email marketing strategy should define the actions that point to an intent to buy based on previous closed/won deals.

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Meta advertising: what you need to know

illumin

JANUARY 22, 2024

According to a 2022 study made by Brandwatch , Meta or Facebook is the second cheapest platform in terms of average cost per click compared to the other three major social networks when using their ad platforms. Another reason to invest in Meta advertising is how cost-effective it is to utilize their ad platform.

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B2B Marketing Zone

The Best Email Deliverability Guide Ever

Meta advertising: what you need to know

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