DealSignal

MARCH 2, 2024

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents [Open] [Close] What is Intent Data? Intent Data Use Cases 1. Intent Data Use Cases 1.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Marketing Insider Group

FEBRUARY 11, 2019

Here is an unnerving statistic to consider: 75% of United States consumers would not care if the brands they used went away. The post 8 Content Marketing Lessons from Google’s Customer Intent Study appeared first on Marketing Insider Group. What does this mean for content marketing? It means that everything must be […].

Intent 279

Intent Studies Content Marketing Content 279

Oktopost

SEPTEMBER 12, 2023

Intent data is your key to simplified B2B marketing lead generation. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Jump to Section: What is Intent Data? How Do You Collect Intent Data?

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Optinmonster

JANUARY 14, 2024

Are you interested in the latest content marketing statistics? Content marketing statistics offer invaluable insights, guiding strategies, shaping narratives, and ensuring that every piece of content hits its mark. Let’s look at some interesting statistics about content marketing to elevate your content game.

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

Optinmonster

AUGUST 23, 2023

Content marketing statistics offer invaluable insights, guiding strategies, shaping narratives, and ensuring that every piece of content hits its mark. Comprehensive content that addresses user intent can lead to better rankings. If you want to learn more about SEO , check out these SEO statistics.

Statistics 81

Statistics Content Marketing Marketing Analytics Tools Lead Scoring 81

Zoominfo

JUNE 27, 2018

30 Shocking Influencer Marketing Statistics. Twitter users report a 2X increase in purchase intent when exposed to promotional content from influencers ( source ). Final Thoughts About Influencer Marketing Statistics. The post 30 Shocking Influencer Marketing Statistics appeared first on ZoomInfo Blog. What are you w.

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Zoominfo

OCTOBER 28, 2020

Why circle back and polish up a brand new intent engine? ZoomInfo is Launching Streaming Intent. For readers unfamiliar with intent data, lets provide essential context: intent data uncovers buying signals based on online consumption patterns. Let me translate the excerpt in the simple terms: . value to our customers?

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

Only B2B

FEBRUARY 28, 2024

Intent is the lifeblood of sales. Intent data paints a panoramic picture of the B2B arena -revealing current interests, challenges, and needs of target audiences, resulting in increased conversions and accelerated pipeline. Must Read: What are the Benefits of B2B Intent Data? Wondering why people buy? Unsure where to start?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Zoominfo

NOVEMBER 29, 2018

Today, we show you 26 B2B personalization statistics: Your prospects and customers want personalized content. Smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15% ( source ). Thanks for checking out our top personalization marketing statistics!

Statistics 214

Statistics B2B Marketing Personalization Paid Search Agency 214

SocialPilot

JANUARY 15, 2024

Common Video Marketing Statistics 1. Video Consumption Statistics 18. Social Media Video Statistics We have divided video marketing social media statistics into different categories. Let us start with general social media video statistics. Social Media Video Statistics for YouTube 35. Here we go!

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Only B2B

OCTOBER 13, 2021

In this case, intent data can be useful. Your sales and marketing teams can use intent data to learn more about the customers who are approaching, departing, and progressing through your sales pipeline. However, not every intent data source will be best suited for your company. 5 Most Suited B2B Data Providers: 1.

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

Only B2B

JULY 13, 2023

In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing. In this blog, we will delve into the world of intent data and explore its relevance in enhancing event marketing effectiveness.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

SocialPilot

JANUARY 10, 2024

Only the latest Pinterest statistics can help you decide. Marketers should consider the below listed Pinterest statistics before planning their marketing and SEO strategy on the platfrom. Pinterest Demographics Statistics The Q4 of 2021 didn’t go well for Pinterest, losing 13 million MAUs. Let’s see what the stats say.

Statistics 65

Statistics Paid Content Stats Mobile Advertising 65

Only B2B

FEBRUARY 1, 2024

That’s the power of intent data.” ” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. This is where the intent data comes into the picture.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Optinmonster

AUGUST 2, 2023

Let’s look at some key video marketing statistics from the research and analyze them for actionable takeaways. Key takeaway: We’ve witnessed a marked increase in key video marketing statistics throughout the year. Video marketing is ever-evolving, with statistics highlighting its growing significance.

Statistics 88

Statistics Video Marketing Planning Allocation 88

Industrial Marketer

MAY 10, 2022

Although the oft-quoted statistic that 67 percent of the B2B buyer’s journey is conducted digitally is up for debate, there’s no doubt that potential customers are out there, using the Internet to conduct self-directed searches for products and services like yours. Read more » The post What Is B2B Search Intent Marketing?

Search Marketing 98

Search Marketing Intent B2B Marketing B2B 98

Only B2B

SEPTEMBER 6, 2023

In the ever-evolving landscape of B2B lead generation , one element has emerged as a game-changer: Intent Data. Intent data is an intricate record of their online actions, encompassing a diverse array of activities, from the keywords they search for to the content they voraciously consume.

Intent Data 62

Intent Data Lead Generation Intent Lead Scoring 62

Sprout Social

JANUARY 4, 2022

In this article, we’ll share the latest social media video statistics from the Sprout Social Index™, Edition XVII: Accelerate and other reputable sources to help you make sense of video’s value and feel confident incorporating it into your social media strategy. Social media video marketing statistics. Facebook video statistics.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Inbox Insight

DECEMBER 21, 2023

A key component of this understanding is intent data. What are the greatest usages, benefits and challenges of B2B buyer intent data? How does utilizing the power of intent positively impact the sales journey? However, a staggering 99% of large corporations are utilizing intent data in some way.

Intent Data 52

Intent Data Intent Marketing AI Stats 52

Marketing Insider Group

MAY 19, 2020

Statistics show that consumer engagement with EGC is higher than corporate content. The post How to Use EGC to Harness Search Intent and Draw Customers to Your Site appeared first on Marketing Insider Group. Guidelines are fine, but keep them to a minimum. Bring More Traffic to Your Site and Better Talent to Your Team.

Intent 290

Intent Paid Search Agency Guidelines User-Generated Content 290

DealSignal

DECEMBER 9, 2022

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents What is Intent Data? What is Intent Data? Intent Data Use Cases.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Oktopost

SEPTEMBER 12, 2023

Intent data is your key to simplified B2B marketing lead generation. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Jump to Section: What is Intent Data? How Do You Collect Intent Data?

Intent Data 62

Intent Data Lead Gen Intent Lead Scoring 62

Sword and the Script | B2B

APRIL 18, 2023

B2B content and buyer intent are two of the hottest topics in B2B marketing – and a new study offers some details as to how these are linked. That’s a pretty incredible statistic, but it gets better: nearly one in five (19%) said “they were looking to make additional investments within the next six months.” The study offers some clues.

Intent 95

Intent Buy Webinar Metrics Top of Funnel 95

TrustRadius Marketing

APRIL 17, 2022

First, we cover the hottest marketing statistics in the following categories: Market Scope Marketing Automation Success Why Use Marketing Automation? Top 24 Statistics for Marketing Automation. This includes intent data, demographics, purchase history, location, interests, and much more. Market Scope. billion in 2030.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

KoMarketing Associates

FEBRUARY 17, 2022

DemandGen recently conducted the “2022 Demand Generation Benchmark Survey,” and statistics indicated that the majority of marketers (49%) are still utilizing email to drive leads into their pipeline. However, 72% say that their data-driven marketing strategy is only “somewhat successful” in terms of helping them meet their key objectives.

Demand Generation 258

Demand Generation Marketing Automation Services Marketing Automation Demand 258

Aberdeen

DECEMBER 17, 2019

The key is the marriage of artificial intelligence and intent data. AI vs. Intent Data. AI and intent data are often confused, but they are not the same. They are both used to uncover buyer purchase intent and to analyze the right signals when it comes to buyer needs, but how they do so is very different. Intent Data.

Marketing AI 69

Marketing AI Intent Data Intent Purchase Intent 69

Strategic-IC

APRIL 23, 2023

24 Account-based Marketing statistics you need know in 2023. added one more) Account-based Marketing statistics to help your 2023 thinking. It informs which accounts you should be targeting, highlights intent signals, reveals customer pain points, and helps you to engage at a deeper level. Yet ABM has flourished.

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

Zoominfo

OCTOBER 28, 2020

Why circle back and polish up a brand new intent engine? ZoomInfo is Launching Streaming Intent For readers unfamiliar with intent data, let’s provide essential context: intent data uncovers buying signals based on online consumption patterns. value to our customers? The encore to an already amazing few months.

Zoominfo 100

Zoominfo Intent Data Buyer Intent Intent 100

Inbox Insight

OCTOBER 6, 2020

According to our latest research, 99% of B2B marketers are now using intent data to some extent, in order to find out what motivates their audience, what topics or subjects they are researching, what their journey looks like, and when they will be ready to convert. Do these objectives align with the benefits marketers have seen?

Intent Data 99

Intent Data Demand Generation Intent Lead Scoring 99

Content4Demand

SEPTEMBER 24, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Here are his predictions and words of wisdom about the integration of content and intent data.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

SalesIntel

MARCH 8, 2023

B2B intent data providers can solve both problems. Buyer intent data is becoming essential to identify qualified prospects. Intent data can inform your sales and marketing teams about the consumers that enter, exit, and move through your sales funnel. What is Buyer Intent Data? What are B2B Intent Data Providers ?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

NuSpark Consulting

AUGUST 12, 2018

You’ll learn about all of the buyer intent, lead, and sale activities that occur on your websites or landing pages, and how to measure them with the new Google Ad Platform. The post The Statistical Proof: How Video Increases Leads & Sales appeared first on NuSpark Marketing. There are many types of website conversions.

Statistics 113

Statistics Video Marketing Sales Qualified Leads Clickthrough 113

KoMarketing Associates

FEBRUARY 9, 2022

Openprise recently published its “RevOps Reality Check” report, and statistics indicated that some of the major challenges B2B marketers are facing in ABM strategy execution include lack of internal expertise (40%), no interest in this type of project (31%), lack of consensus on the best approach (23%), and no budget (18%).

Account Based Marketing 281

Account Based Marketing ABM Marketing Report B2B Marketing 281

PureB2B

APRIL 6, 2022

Buyer intent data has become an effective and powerful analytical tool for B2B marketers. What is sometimes overlooked, however, is just how impactful intent data is to salespeople. The following statistics show how intent data can help sales better understand prospects and offer targeted, timely solutions to meet their needs.

Intent Data 62

Intent Data Intent B2B Sales Stats 62

Huptech Web

JANUARY 13, 2023

Instagram Ad Statistics. Facebook ad statistics. Twitter ad statistics. In this blog, we will share online advertising statistics, impressive Google Ads Stats, and also about other advertising platforms, including trends and insights on popular platforms, advertising formats, and performance metrics. Table Of Contents.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

Sword and the Script | B2B

JULY 18, 2023

Below is a list of statistics in a logical order around the marketing and sales cycle – with links to the source beneath each entry. B2B content consumption signals buying intent. The post 19 B2B marketing statistics to help plan for the remainder of 2023 appeared first on Sword and the Script. The average click rate is ~3%.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

KoMarketing Associates

APRIL 18, 2019

Statistics showed that most people (33 percent) click on a paid search ad because it directly answers their search query. For this reason, marketers need to be mindful of the search-intent of B2B buyers as they target keywords, craft ad copy, and landing page destinations.

PPC 121

PPC Customer Surveys Paid Search Agency Intent 121