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The Best Email Deliverability Guide Ever

Act-On

And that doesn’t even get into planning automated nurture programs and assigning lead scores to key intent signals. Not only that, but many inboxes are configured completely differently on mobile devices compared to desktop. But these should be minimal compared to more targeted sends. Are your emails making it to the inbox?

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Meta advertising: what you need to know

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Furthermore, Meta and Instagram are still the kings of social spend compared to TikTok’s 9% social spend. According to a 2022 study made by Brandwatch , Meta or Facebook is the second cheapest platform in terms of average cost per click compared to the other three major social networks when using their ad platforms.