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Lead Enrichment: How to Streamline and Get the Most Out of Your Customer Data

DealSignal

Enriched data focusing on company stakeholders will include their contact information, title, persona fit, persona score, select keywords associated with their industry/role, previous work experience, tenure, education, date of contact verification, social media handles, etc. Account data. The Benefit of Lead Enrichment for B2B.

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A B2B marketing guide (and how to be successful)

Choozle

The awareness stage can leverage educational content in blog posts, guides and ebooks, white papers, industry research & analyst reports, and others. They have compiled their consumer reference database from data acquired from over 40,000 different websites, public records, licensing partnerships, and other offline and online sources.

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How to select the perfect B2B data vendor

Biznology

Ask for a list of the data elements (fields) the vendor can supply for append (or overlay) to your existing database. For example, the vendor may be able to deliver 100% of the URLs or SICs for a list of companies, and over 90% of the phone numbers you need for consumer contacts. Also ask for expected match rates by field.