Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? While MQLs don’t translate to immediate revenue or even pipeline contribution, the value isn’t equivalent to open rates, page views, and the like. But how do we distinguish good leads from bad leads?

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 246

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? While MQLs don’t translate to immediate revenue or even pipeline contribution, the value isn’t equivalent to open rates, page views, and the like. But how do we distinguish good leads from bad leads?

Lead Ranking 195

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 195

The Point

AUGUST 25, 2020

Was Intent Data used? Contact Data. – To what extent do you have contact data already in place for target personas within target accounts? Lead Management Definitions/Processes. How you define lead and/or account stages (e.g. Industry, Company Size, Installed Technologies, Other). If so, how?

Ideal Customer Profiles 147

Ideal Customer Profiles Account Based Marketing ABM Lead Ranking 147

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL ) an antiquated, vanity metric? While MQLs don’t translate to immediate revenue or even pipeline contribution, the value isn’t equivalent to open rates, page views, and the like. But how do we distinguish good leads from bad leads?

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

Zoominfo

JULY 14, 2023

Without cross-functional alignment, you run the risk of miscommunication, which can lead to ineffective lead management, inefficient sales processes, and missed opportunities. Plus, building a tech stack with rich, accurate company and contact data will create a more efficient workstream.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

LeanData

MARCH 30, 2022

At the core of this technological revolution lies CRM platforms, which centralize and maintain customer data, and act as the foundation on which everything else is built. Data Intelligence solutions like 6sense, ZoomInfo, Dun & Bradstreet and Clearbit provide deeper insights around leads, contacts and accounts.

Marketing Analytics Tools 98

Marketing Analytics Tools Marketing Automation Services Marketing Qualified Leads Lead Ranking 98