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Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance

DealSignal

It’s a good idea to loop in product managers, R&D teams, business development, and other departments that work closely with the solutions you are selling. When messaging is fine-tuned to the recipient, you’re more likely to see higher KPIs like open rate, click-through rate, and more.

article thumbnail

Account-Based Marketing Strategies: 7 Tactics to Improve Performance

DealSignal

It’s a good idea to involve product managers, R&D teams, business development, and other departments that work closely with the solutions you are selling. When messaging is fine-tuned to the recipient, you’re more likely to see higher KPIs like open rate, click-through rate, and more.