The 4 Types of Data You Need to Identify Accounts for Your ABM Program
Engagio
JULY 10, 2017
Firmographic Information. Ask yourself which company characteristics best predict a successful sales process. You can find this information from a variety of sources, including annual reports, LinkedIn, and third party data vendors such as Dun & Bradstreet and Reachforce. Technographic information. Intent data.
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