Should You Test That? When to Engage in SEO Split Tests
Moz
JUNE 10, 2020
From a conversion rate perspective, having a more relevant keyword in relation to a user’s intent will generally lead to higher engagement. You can also utilize this tactic to test out a higher-volume keyword in your metadata. Although, as mentioned, most of your tests won’t be winners. Your desire should be “does not break anything.”.
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