The Point

DECEMBER 16, 2011

Say you’re marketing a new product, and inbound marketing alone (content syndication, search, social media) won’t cut it. Personally, I’m of the opinion that these risks can be minimized by keeping your emails professional, informational, and infrequent.

De-duping 100

De-duping Buy InsideView Broadcasting 100

Smashmouth Marketing

DECEMBER 30, 2008

but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. The best lists we've seen for the money are from Jigsaw hands down. You can go the next step too, even with a good Jigsaw list, by doing list validation and cleaning. Call it Lead Gen 2.0,

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. The best lists we've seen for the money are from Jigsaw hands down. You can go the next step too, even with a good Jigsaw list, by doing list validation and cleaning. Call it Lead Gen 2.0,

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Marketing Automation vs. Inbound Marketing , October 21, 2010 If you believe everything you read (and lately there’s been a lot) about marketing automation, you’d think it is the killer app to solve all your lead generation problems. Curation is the most important part of online marketing that no one is talking about.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40