In-market Buyers Profiling Psychographics Resources 
Anteriad
DECEMBER 14, 2022
Our take: The bold B2B marketers that invest in finding both net-new customers and new buying groups in current customers in unexpected ways will position their companies for growth into the next year– and their careers as well. One way is to use intent data to mine for new demand beyond your current Ideal Customer Profile (ICP).
SalesIntel
APRIL 11, 2024
To begin, identify and research your total addressable market (TAM) and your ideal customer profile (ICP). However, there are four significant forms of market segmentation you may use as inspiration: Demographic segmentation refers to the physical and professional characteristics that separate prospects. Here’s how.
SalesIntel
APRIL 11, 2024
To begin, identify and research your total addressable market (TAM) and your ideal customer profile (ICP). However, there are four significant forms of market segmentation you may use as inspiration: Demographic segmentation refers to the physical and professional characteristics that separate prospects. Here’s how.
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