In-market Buyers Outreach Purchase Intent White Paper 
PureB2B
MAY 19, 2022
These are contacts who won’t be easily annoyed by a torrent of business topics and outreach efforts from several vendors. Add to this the 550 million professional users on the platform and B2B marketers have a very exciting opportunity on their hands. B2B buyer’s journey. Use Content Syndication to Attract In-Market Buyers.
Inbox Insight
JANUARY 5, 2023
Another common misconception is that you must choose between Account-Based Marketing (ABM) and demand generation. Targeting key accounts by giving them early access to relevant white papers and webinars for example can go a long way in strengthening the relationship and building demand with your target accounts.
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