2023 Predictions: Digital media and advertising
Martech
DECEMBER 29, 2022
In 2022, CTV overtook mobile for global ad impressions. She added, “There will be a greater need for transparent attribution and measurement to show the value of audience-based buys.”. In the past, buyers have looked at things like take rates and discounts, directness, quality, performance, or fraud when they evaluate supply paths.
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