Demandbase: A New Twist In The Lead Management Automation Market

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I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. (I’m The views expressed by outside contributors and links to outside websites do not represent the views of Forrester, its management or employees.

B2B Lead Management Market Heats Up

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Here’s how I see it and I’d like to hear your views as well. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. In my view, the foundation of an ideal solution hinges on bi-directional information flow between the Marketing process and the Sales process.