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PKM and the Organization - Pollard

Buzz Marketing for Technology

And the creative people who often had the Knowledge Director thrust upon them conceived of KM as a means for increasing organizational innovation, customer satisfaction and employee retention. To traditional managers, information is still all about telling employees what to do and making sure they do it. cultural anthropology tools).

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

We are spending countless employee hours tweeting, retweeting, responding to tweets, figuring out whom to follow, secretly following celebs and athletes, and designing custom Twitter backgrounds. Nobody forced companies to get involved with their customers in this way. We just did it voluntarily. And for what? Interaction.

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9 Search Marketing Tips for Effective B2B Lead Generation

LEADership

9 Search Marketing Tips for Effective B2B Lead Generation. In a heated discussion at one of my client’s offices recently, the company’s senior executives were hung up on a study that said “the average B2B buyer’s attention span is only 8 seconds”. Talk to your field sales staff and front-line customer service teams.