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30+ Word-of-Mouth Marketing Statistics You Must Know

EveryoneSocial

Word-of-mouth marketing (WOM) is when people gain interest in your brand, product, or services through their peers’ influence. However, their first touchpoint was actually through a friend or colleague. Now, let’s get into the word-of-mouth stats you need to know. HubSpot ] 70% of people trust consumer reviews online.

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How to Nurture and Convert Leads with Email Automation

Mailmunch

Another study by HubSpot revealed consumers need anywhere from 3 to 8 touchpoints before they are ready to buy from a brand for the first time. . Triggers Word-Of-Mouth Marketing (WOM Marketing). You must first develop a relationship with them so they warm up to your brand before promoting your products. Source: Invesp.