Why Agencies Should Abandon Advertising and Invest in Owned Media
Hubspot
MARCH 21, 2017
More than half of consumers feel ads are insulting to their intelligence, according to research by HubSpot and AdBlock Plus. billion was lost to malvertising, in which attack code is hidden in legitimate online advertising to spread a virus or spyware. Today, a clever ad is no longer enough to stir up consumer interest in a brand.
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