Zoominfo

OCTOBER 18, 2022

I spoke with Mitchell Hanson , ZoomInfo’s senior director of demand generation, to learn more about how startups can maximize the impact of their lead-generation initiatives and make every marketing dollar work harder. Demand-Gen vs. Lead-Gen: The False Dichotomy The debate between demand-gen and lead-gen has become quite polarized.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Hubspot

FEBRUARY 23, 2019

Here in the HubSpot content shop, we want to take the work out of it for you. HubSpot teamed up with Smart Insights to create a content planning template that will help you put together an effective content marketing plan for either your business or those of your clients. A Content Planning/Goal-Setting Template. 5 Ebook Templates.

Template 78

Template Top of Funnel Planning Work Management 78

Hubspot

MARCH 21, 2016

I joined HubSpot in September 2011 as a blogger. To conquer lead gen, I mastered ebook production. HubSpot teamed up with Smart Insights to create a content planning template that will help you put together an effective content marketing plan for either your business or those of your clients. Flash forward to today.

Template 28

Template Planning Content Marketing Work Management 28