Evolution of the 4 P’s of Marketing: Say Hello to the New Marketing Mix
Directive Agency
DECEMBER 19, 2018
Today, I will focus on the eight most applicable aspects of the B2B space: price, product, promotion, place, purpose, people, perception, and process. What is the Marketing Mix? The traditional marketing mix is what most marketing professionals have referenced over the past 65 years and considered the framework for business growth.
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