ViewPoint

NOVEMBER 8, 2017

There’s plenty of mediocrity in lead generation—both in-house and outsourced. However, there are a lot of things good insourced operations and lead generation companies do well. While lead generation (or teleprospecting) is not rocket science, there are a lot of moving parts in a well-run lead generation machine.

Lead Generation 378

Lead Generation Work Management Sales Qualified Leads Marketing Management 378

ViewPoint

JULY 10, 2012

In February of 2010, Ben Bernanke began his second term as Chairman of the Board of Governors of the Federal Reserve System. We all wish we could predict the future, and for more than ten years PointClear has compared lead rates to the GDP in hopes of finding a way to predict future lead rates and, maybe, the GDP.

BtoB 120

BtoB PointClear Lead Generation Terms and Conditions 120

ViewPoint

FEBRUARY 13, 2018

I think it's because marketing in general has been conditioned to have budgets cut and lead quotas increased. They don't look at a program and say this ought to generate X return. Our management team has an average 10 years’ experience with PointClear, and that longevity translates into added value for clients.

PointClear 149

PointClear Ethics Budget Programs Business 149

ViewPoint

MARCH 22, 2018

Value selling is PointClear's bread and butter. The challenge is that lead generators with happy ears don’t ask the questions that might effectively disqualify an account. We need to find value gaps that we can attach a price to, so that we can justify the benefit in terms of added value. We are not the low-price leader.)

Lead Scoring 189

Lead Scoring Lead Ranking Work Management Paid Search Agency 189