How to Grow Revenue and Close More Deals by Aligning Sales and Marketing
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JUNE 11, 2019
In most B2B organizations, marketers are responsible for finding qualified prospects for sales, while sales is focused on generating transactions, or closing sales. If marketers aren’t generating qualified leads, then sales can’t work those leads and convert them into deals. In fact, nearly 80 percent of MQLs never convert into a sale.
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