article thumbnail

Customer Service on Social Media in 2023: The Complete Guide

SocialPilot

Demonstrating empathy goes beyond just hearing them out; it’s about understanding their perspective and validating their feelings. Conduct a SWOT Analysis Continuous introspection is the key to sustained success in social media customer service. Now, here’s something you might not have considered… 7.

article thumbnail

How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

Once you’ve validated your product, you can then begin desktop research on market trends (data platforms like Kantar or Mintel will help). You can use the SWOT (strengths, weaknesses, opportunities and threats) framework as a way to gain a holistic view of your organisation. Analyse your market. Not every customer is an ideal customer.

article thumbnail

How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

Once you’ve validated your product, you can then begin desktop research on market trends (data platforms like Kantar or Mintel will help). You can use the SWOT (strengths, weaknesses, opportunities and threats) framework as a way to gain a holistic view of your organisation. What problems does it solve (and what evidence do you have)?