How to craft successful go-to-market (GTM) strategies for startups
Tomorrow People
SEPTEMBER 27, 2022
Once you’ve validated your product, you can then begin desktop research on market trends (data platforms like Kantar or Mintel will help). You can use the SWOT (strengths, weaknesses, opportunities and threats) framework as a way to gain a holistic view of your organisation. What they’ll receive in exchange for their time.
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