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Blogger outreach is earned media PR, isn’t it?

Biznology

“ Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.[1] ” (Wikipedia). I may well be mistaken. That’s fine.

Blogger 80
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101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings

seo.co

This may seem like a simple feature, but it’s one that’s commonly neglected and much more important than most people realize, because of the way PageRank ‘flows’ throughout a site. Building links on more prominent, important pages can help you squeeze more PageRank flow out of every link you build.