Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Linkedin Groups vs. Twitter. Twitter is even narrower at 36% – 46%. The pattern holds for YouTube and Linkedin, too.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Online Marketing Institute

MAY 18, 2010

Optimizing FAQ’s and product support information can provide answers to customers before they call support. If so, directionally where do you see gaps -- that is, what stage (or stages) in the sales funnel has the fewest (or weakest) assets? Do you see any patterns here? Would love your thoughts on this.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Martech Advisor

JANUARY 28, 2020

Blog articles are an excellent resource to appeal to the top-of-the-funnel (TOFU) audience. It is an essential part of B2B content marketing that helps marketers generate leads and qualify them for the next stage of the funnel. through programmatic advertising). They also double-up as the primary content distribution channel.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Martech Advisor

MARCH 11, 2020

What Is a Content Marketing Funnel? Digital Advertising. Digital advertising consists of many ad channels and formats to connect with your audience. One of the most common digital ad formats is search engine marketing (SEM), wherein your ads appear at the top and bottom of SERPs for specific keywords. Let's begin!

Top of Funnel 107

Top of Funnel Paid Content Practices Examples 107