Full Circle Insights

JANUARY 19, 2024

Your Salesforce Funnel Attribution Model is Broken: 5 Reasons Why Salesforce funnel attribution is a marketers roadmap to understand what works and what doesn’t in their campaigns, making it absolutely vital to planning. The benefits of a comprehensive marketing attribution strategy are undeniable.

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Full Circle Insights

JANUARY 29, 2024

This blog post dives into various strategies for cleaning up your marketing campaign attribution and offers a roadmap for effectively allocating credit to different touchpoints along your customer journey. Time decay multi-touch : Gives more credit to touchpoints closer to conversion, focusing on the latter part of the marketing funnel.

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Full Circle Insights

NOVEMBER 17, 2023

Full Circle Insights recently hosted the Geeks Make More Money: Building a Data-Driven Marketing Culture webinar where we broke down why our math teachers were right all along – numbers really are important! Don’t pigeonhole your data scientists Data Scientists must think beyond marketing and sales.

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Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Full Circle Insights. Target customers. Product overview.

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Full Circle Insights

MAY 15, 2023

Attribution models are a popular method marketers use to assign credit for a sale or conversion to one or more campaign touchpoints along the customer journey. Single-touch models assign all the credit for a sale or conversion to just one touchpoint. One of the most popular is the first-touch attribution model.

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Full Circle Insights

JULY 27, 2021

SAN MATEO, Calif —July 26, 2021 —Today, the Business Intelligence Group named the Digital Source Tracker from Full Circle Insights Product of the Year in the 2021 Sales and Marketing Technology Awards program, also known as The Sammys. For more information got to fullcircleinsighs.com.

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Full Circle Insights

JULY 12, 2021

SAN MATEO, Calif. , June 29, 2021 /PRNewswire/ — Full Circle Insights®, Inc., SAN MATEO, Calif. , June 29, 2021 /PRNewswire/ — Full Circle Insights®, Inc., To find out more, visit www.fullcircleinsights.com.

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Full Circle Insights

JANUARY 13, 2021

SAN MATEO, Calif —January 12, 2021— Full Circle Insights®, Inc., maker of comprehensive sales and marketing performance measurement solutions, today announced its Digital Source Tracker was named a 2021 BIG Innovation Awards winner in the “Technology Product” category presented by the Business Intelligence Group.

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Full Circle Insights

MAY 10, 2021

Unique Visualization Feature Maps Out Digital and Non-Digital Touchpoints Across Sources and Over Time, Showing Prospect Opportunities from Creation to Close. May 11, 2021 — Full Circle Insights®, Inc., May 11, 2021 — Full Circle Insights®, Inc., About Full Circle Insights.

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Full Circle Insights

AUGUST 8, 2021

How do I map that against key sales stages like when the Opportunity was created and closed? With Full Circle’s Journey Explorer you can do this from any Salesforce opportunity as part of a tool we call Digital Source Tracker. Enjoy this new Full Circle view of your marketing data. Full Circle Insights Overview.

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Full Circle Insights

AUGUST 7, 2020

You may have noticed that the pandemic has lengthened sales cycles since purchasing decision-makers aren’t in the office. and the weight that should be assigned to touchpoints depends on your strategy. and the weight that should be assigned to touchpoints depends on your strategy. Intro to Full Circle Campaign Attribution.

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Full Circle Insights

FEBRUARY 14, 2023

One of the most important focuses for marketing teams in 2023 is optimizing their tracking and measurement capabilities to show their impact on organizational growth and become better aligned with sales teams. What’s the difference between B2B funnel metrics and attribution?

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Full Circle Insights

DECEMBER 23, 2021

I’m pleased to report that Full Circle Insights remains a strong and growing business. The Full Circle Insights team launched Journey Explorer as a Digital Source Tracker (DST) enhancement, giving users the power to map out prospect touchpoints over time, via digital and non-digital sources.

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