Full Circle Insights

NOVEMBER 30, 2021

In 2020, as B2B marketers replanned their budgets to focus on digital outreach instead of the in-person events that generated leads in the Before Times, some wondered if it made sense to consult historical data given the unusual conditions. Ideal Customer Profiles have changed. Excel Pro-Tips for Marketing and Sales Data Infographics.

Marketing Attribution 98

Marketing Attribution Top of Funnel Marketing Funnels Lead Ranking 98

Full Circle Insights

JANUARY 28, 2021

But in a disrupted marketplace, a company’s Ideal Customer Profile (ICP) may change. Martech tools to manage digital outreach are also critical for efficiency, especially with more investment in digital outreach. Intro to Full Circle Campaign Attribution. An Intro to Full Circle Matchmaker.

Sales Management 98

Sales Management Marketing Attribution Lead Ranking Planning 98

Full Circle Insights

SEPTEMBER 8, 2021

In recent years, high-profile companies have eliminated the CMO role, indirectly fueling more speculation about marketing’s future. Be fully informed about product development, the ideal customer profile (ICP) and how well the current customer base matches with the ICP. Intro to Full Circle Campaign Attribution.

Sales Management 96

Sales Management Lead Ranking Planning Marketing Attribution 96

Full Circle Insights

JULY 9, 2020

The name of the game is efficiency in marketing spend, and here are some high-level tips to keep in mind: Validate your targets and refine your Ideal Customer Profile (ICP) in a downturn. Intro to Full Circle Campaign Attribution. An Intro to Full Circle Matchmaker. Full Circle Insights Overview.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Lead Ranking Planning 98

Full Circle Insights

JANUARY 27, 2021

CMOs use the infrastructure to generate customer profiles and execute marketing campaigns. Many CMOs who are on a martech buying spree to support expanded digital outreach decide not to consult with their CIO before making a technology purchase. Intro to Full Circle Campaign Attribution. Full Circle Insights Overview.

Digital Transformation 52

Digital Transformation Lead Ranking Sales Management Marketing Attribution 52

Full Circle Insights

AUGUST 4, 2020

Instead of tradeshows, maybe shift your investment to outreach digital channels , webinars, etc., This is also a good time to refine your ideal customer profile. So, instead of slashing marketing budgets, look at the numbers and invest in outreach that generates the most revenue. Intro to Full Circle Campaign Attribution.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Top of Funnel 52

Full Circle Insights

MARCH 19, 2021

With persistent economic uncertainty, budgets in flux, digital transformation initiatives and evolving customer profiles to consider, marketing leaders will have plenty of strategic challenges on their plates for the foreseeable future. Intro to Full Circle Campaign Attribution. An Intro to Full Circle Matchmaker.

Lead Ranking 80

Lead Ranking Sales Management Marketing Attribution Planning 80