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Interested in Leveraging Predictive Analytics? You’ll Need to Get Marketing Attribution and Funnel Metrics Right First.

Full Circle Insights

Predictive analytics aren’t a panacea because business conditions change rapidly, and engagement does not automatically translate into pipeline and revenue. Optimizing Marketing Outcomes Over Time. An Intro to Full Circle Matchmaker. Full Circle Insights Overview. Are Marketing Analytics Broken?

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Getting Buy-In for Agile Marketing

Full Circle Insights

If you’re using Full Circle Insights funnel metrics and campaign attribution solutions, you already have the measurement tools in place to successfully deploy an agile strategy. Emphasize that these qualities make the agile approach ideal when business conditions shift and budgets are tight. Full Circle Insights Overview.

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Three Ways to Prepare Your Marketing Team for the Next Global Disruption

Full Circle Insights

Marketers who keep an unwavering focus on customers, adopt methods that allow them to pivot rapidly in response to changing conditions and new facts, while driving efficiency in processes and spending allocation on digital outreach will be best prepared for the next disruption. How Getting Marketing Attribution Right Boosts.

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Getting the C-Suite to buy in on agile marketing

Full Circle Insights

So how do you break down agile marketing to executives with scenarios and terms that are relevant in their world? . Optimizing Marketing Outcomes Over Time. An Intro to Full Circle Matchmaker. Full Circle Insights Overview. Optimize Your Marketing Mix in Salesforce.

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How to Guide: Creating a Flow for New Outreach Event Campaigns

Full Circle Insights

In our example, the Entry Conditions will be the subject line containing the text “Full Circle Insights //”. Optimizing Marketing Outcomes Over Time. An Intro to Full Circle Matchmaker. Full Circle Insights Overview. Optimize Your Marketing Mix in Salesforce.

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Marketers: Keep Calm and Follow the Data in the Pandemic

Full Circle Insights

Keep in mind that business conditions can change quickly — haven’t we all just seen that? — Ideally, total marketing outreach composition should be 80% campaign types/channels that are proven performers and 20% experimental outreach to keep things fresh and innovative. Optimizing Marketing Outcomes Over Time.