Three Ways to Prepare Your Marketing Team for the Next Global Disruption
Full Circle Insights
JANUARY 28, 2021
But in a disrupted marketplace, a company’s Ideal Customer Profile (ICP) may change. For example, a software vendor that focused on the travel and leisure industry might have to recalibrate the ICP and focus on clients in less hard-hit sectors. Adopt Agile Marketing Methods. How Getting Marketing Attribution Right Boosts.
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