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Best of 2009: Social Media Marketing, Part 1

Webbiquity

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Discover the answers to these questions and others here in more of the best posts on social media from this year.

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How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

What is pharma marketing? Pharmaceutical marketing, or pharma marketing, involves promoting prescription drugs and medical devices to healthcare professionals (HCPs), patients, and consumers. How much do companies spend on pharma marketing? Digital marketing channels are the fastest-growing area of pharma marketing.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.