Marketing Insider Group

FEBRUARY 5, 2024

(Semrush) 75% of users don’t look beyond the first page of search results. DemandSage) 49% of marketers believe organic search yields the best ROI. Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process.

Paid Content 214

Paid Content Stats Marketing Budget Webinar Metrics 214

The Lead Agency

APRIL 30, 2019

Tech companies use IT marketing tactics to build their brand and generate demand for their products and services. As such, they have to match the features of their product with the needs of the market to show how their products and services can add value to the customer.

Paid Search Agency 86

Paid Search Agency Marketing Budget Marketing Management Marketing Automation Services 86

NetLine

AUGUST 2, 2023

B2B lead generation is the process of identifying and capturing interest from potential customers in your product or service, with the ultimate goal of converting them into buyers. It plays a pivotal role in the sales process, connecting marketing efforts to revenue growth. Image: Versions of the SiriusDecisions Demand Waterfall.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

QuanticMind

SEPTEMBER 28, 2016

Panelists warn against over-focusing SEM efforts on lower-funnel prospects on such metrics as return on ad spend (ROAS) and return on investment (ROI) – doing so means your brand may not be making enough touchpoint contact with customers during their buying journeys. Featuring: @tedives , @suzyvirtual , @jpinocchio , @bgTheory.

SEM 40

SEM Multi-Channel Paid Content Cost Per Click 40

KEO Marketing

SEPTEMBER 1, 2017

With heavy competition, technology marketers want to differentiate their products and services from the competition successfully. As a technology marketer, you have numerous strategies and tactics available to you to overcome these challenges. Develop a Content Marketing Program. Boost brand awareness.

Marketing Automation Services 48

Marketing Automation Services Practices Work Management Top of Funnel 48