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How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

Have you considered adding digital-first events to your pharmaceutical marketing strategy? As one of the few remaining sources of first-party data, it’s easy to gather real-time insights and create fully personalized experiences to engage HCPs on their own terms. Events are one of the only remaining sources of first-party data.

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Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

New Breed of Analysts - PR Meets Marketing , April 18, 2010 The landscape has drastically changed for analyst relations over the past few years. In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. Linkedin (83). Forecast (14). April 12, 2010.

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Best Practices for Technology Marketing

KEO Marketing

Another study found businesses that use marketing automation to nurture prospects experienced an impressive 451% increase in qualified leads. According to Forrester Research, B2B marketers who implemented marketing automation software increased their sales pipeline by an average of 10%. Focus on Integrated Marketing.