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How to Build a Personalized Account-based Marketing Strategy

Valasys

Building a personalized account-based marketing strategy has several benefits, including the following: Establishing a well-defined and succinct list of target accounts defined cumulatively by the marketing and sales teams. It helps in developing account-specific insights and in generating specific contacts for those accounts.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

lead automation management vendors. But if used by sales to make an immediate call ("Hi Bob, I noticed that someone from your office just visited our website. Contact names are available free through LinkedIn or on a pay-or-play basis from Jigsaw. One answer to this challenge is provided by "post-click marketing," a.k.a.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

How are consumers and b2b decision makers using social media in their buying processes? Although social media has been the hottest topic in marketing this year, what other tactics are critical to adopt, maintain or expand? At its current rate, Twitter will process almost 10 billion tweets in 2010. by Social Media Today.