Is Industrial Marketing Wasting Resources on New Leads and Ignoring the Goldmine?
Tiecas
MAY 7, 2024
A more recent variation of that is what I found in an interesting article by Ross Graber, VP, Principal Analyst at Forrester. But what about those loyal customers who ALREADY like your products and services? The Challenge of Attribution The buyer’s journey is rarely linear in long and complex industrial B2B sales.
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