Forrester Intent Leads Personalization Sales Leads 
markempa
JULY 6, 2017
Here’s why: First, B2B lead conversion to actual revenue conversion is low. According to Forrester, top performers convert 1.54% of leads to revenue. And average performers turn less than 0.75% of leads into closed deals. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey.
PureB2B
APRIL 21, 2017
Businesses who capitalize upon and utilize this intent data gain a competitive advantage over those that do not. According to Forrester , the first vendor who makes contact with an interested prospect closes the deal over 85% of the time. Using Buyer Intent. Check out our Complete Guide to Data-Driven Marketing to find out!
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