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What types of metrics do B2B marketers need to measure a marketing campaign's success? We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Forrester Blog for Interactive Marketing Professionals. Measure momentum.

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If you’re working the intersection of marketing, technology, and management, this event has been lovingly hand-crafted for you — and I’m eager to give you a glimpse of what to expect. I’ll start with an update on The State of Marketing Technology 2017 : What practices are the leading companies adopting?

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Mastering modern marketing technology leadership over 2 intense days

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