The Marketing Revenue Accountability Roadmap
Ledger Bennett
DECEMBER 28, 2020
As much as this notion of Sales and Marketing Alignment has been pushed, accept it as demand era thinking that at best creates a scenario yielding little more than efficient, contextualized MQL hand-offs, and Marketing still left haggling for revenue attribution. Move Toward Marketing Revenue Accountability. Refocus from ABM to URM.
Let's personalize your content