article thumbnail

The pros and cons of social media

Sprout Social

Social media is an always-on focus group. Lack of privacy. But on the technical side, lack of privacy means your personal information is vulnerable, and can be used against you. In 2022, 81% of people are more concerned about their social privacy than they were the previous year. Ability to crowdsource.

article thumbnail

Meta advertising: what you need to know

illumin

In other words, the Conversions API tool helps advertisers use their own marketing data to optimize ad targeting, and is built to honor people’s privacy preferences without it being dependent on browser technologies that collect third-party cookies. Privacy in data Privacy violations can lead to data falling into the wrong hands.

article thumbnail

Symantec Wins at Content by Responding to Its Audience

Content Marketing Institute

During the 2013 holiday season, Randi had the idea to focus a campaign on the need for better device security when shopping online. During focus groups for a new product, Randi noticed how the family-oriented features piqued participants’ interest. How to help protect against #phishing scams during tax season [link] #taxtip.