Who Should the SDR Team Report To: Sales or Marketing?
Engagio
OCTOBER 22, 2018
The dales development (at Engagio, we call it Account Development, and thus we have ADRs) team can report to Sales, to Marketing or operate independently as its own department. But the top-performing SDR teams in their sample perform more or less the same when reporting to marketing vs. reporting to sales. Let’s look at the data.
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